FRASSAÏ

FRASSAÏ is an Argentine modern fragrance house, founded by Natalia Outeda in 2013. Its purpose lies in inspiring self-expression in the reflection of a perfume. Its luminous, timeless, and genderless fragrances encapsulate Natalia's most cherished memories and inspirations with the intuition that personal narratives possess the power to connect, soul to soul.

Time, exceptional ingredients, and a conscious process define their approach to slow perfumery. FRASSAÏ's slow perfumery embodies the essence of slow living and enjoying fewer, better fragrances that inspire your journey and awaken the soul. Each new fragrance is approached consciously, respecting the creative process and vision of the creative director and nose. The fragrance oils are matured for several weeks, then macerated for a minimum of three weeks. Paying tribute to her roots, Argentine ingredients like yerba mate, aguaribay, and palo santo are at the heart of some of her formulations.

Breathe, slow down, and connect with the essential. FRASSAÏ's fragrances invite you on an intimate journey to discover your essence in the reflection of a perfume. This may awaken distant memories, ground you in the present, or ignite your future self. FRASSAÏ inspires you to write your own stories, beyond those narrated by its perfumes, and unleash your true self.