Rosy & Earnest

Rosy & Earnest is a woman-owned and Canadian award-winning niche fragrance brand that sets itself apart with its 100% ingredient transparency and commitment to clean formulations. Founded by two friends and mothers who sought safer alternatives to traditional fragrances, the brand emphasizes creating luxurious scents that are also healthy and environmentally conscious.

A key distinction for Rosy & Earnest is their EWG Verified™ certification, a mark signifying that their fragrances are free from chemicals of concern and meet the strictest standards for health and safety. They are among a select few brands to achieve this recognition in the fragrance category, being the second Eau de parfum brand worldwide and the first in Canada to earn this certification. Beyond their focus on clean beauty, Rosy & Earnest actively supports the Campaign for Safe Cosmetics through donations, contributing to the movement for safer beauty and personal care products.