Yosh is a fragrance brand founded in 2004 by perfumer, educator, and speaker Yosh Han. The brand is known for its focus on artisanal and vibrational perfumery, drawing inspiration from numerology and chakra energies. Each fragrance is designed to resonate with specific chakra principles and numerical vibrations, with the aim of enhancing the wearer's inner radiance and spiritual well-being. Yosh's fragrances, inspired by the French word sentir (meaning "to feel and to smell"), are designed to activate both olfactory and intuitive senses. Her unique approach to perfumery has earned her recognition and a dedicated following in the niche fragrance community.