Created and founded by Beth Nonte Russell - psychologist, writer, mother, fragrance lover, entrepreneur, alpaca farmer - House of Potentia came into being with one simple question:  what if a perfume could help you unlock your highest potential?

Working with the finest perfumers, artists, ingredients, and designers, House of Potentia is committed to beauty, truth and goodness in all its products.  Developing goods that speak to the mind, body, emotions and spirit, Potentia is dedicated to the greatest of all quests:  the desire for Self Knowledge.