DedCool was founded with generations of beauty expertise behind it. Fragrance was Carina’s passion from the very beginning. Growing up alongside her mother as a beauty formulator, with a lab as her playground, it was natural for Carina to create DedCool.

DedCool is a functional fragrance brand that empowers all people to smell and feel good through scent. They're on a mission to reshape the way fragrance is defined and experienced. They think everyone should have a signature scent that extends beyond a glass bottle. DedCool brings fragrance into your everyday routine through unexpected mediums—from laundry detergent, to car air fresheners, and pets—so scent becomes a practical, integrated part of your life. The rigid gender roles of today’s fragrance industry have been begging to modernize for decades. DedCool offers a solution: inspire individuality through scent by allowing people to customize and build their own scent wardrobe. Their entire collection was designed to be layered, emphasizing and celebrating the power of personalization.