The story of Noteology begins with fascination and is driven by passion. Fascination with the power of scent and passion for the human psychological response to it, the study of notes (a term used for scents in perfumery) and specifically how what we smell influences how we feel, is the backbone of all that we do at Noteology. Scent's ability to evoke memories and connect us directly to those emotions is at the core of our ethos. As scent pulls us in a direction, the intense and instinctual feelings of pleasure and delight show the power of scent and how we connect to it on a daily basis. This has been their driving force for over two decades.
