From a young age, Christèle Jacquemin dreamed of exploring the world. This passion led to studying foreign languages and a career that unexpectedly began in the perfume industry in Murcia, Spain. Hired in 2000 by a fragrance company, Christèle traveled to over 50 countries across several continents.

As her career evolved, she became a Marketing Director, tasked with expressing scents through words and visuals. Struggling to find images that matched her olfactory impressions, she turned to photography, eventually completing two years of evening courses. In 2009, she opened a photo studio while working part-time in perfumery.

Balancing both proved difficult, and in 2014 she returned full-time to perfumery, later realizing she deeply missed photography. After leaving the corporate world, she traveled through Asia, camera in hand, and found inspiration to merge her two passions: creating perfumes based on photographs from her journeys.

In 2019, she launched her brand during a group exhibition in Avignon, presenting both a scent and an image—finally uniting travel, photography, and fragrance into one creative vision.