Juliette Has A Gun is a niche perfume brand founded in 2006 by Romano Ricci, the great-grandson of Nina Ricci. The brand's identity revolves around a modern and empowered woman, embodying the spirit of Shakespeare's Juliette but with a rebellious twist. The "gun" in the name is a metaphor for perfume as a weapon of seduction and self-expression.

Juliette Has A Gun creates fragrances that are unique and challenging to traditional perfumery norms, offering a range of olfactory portraits designed to resonate with those seeking individuality and self-expression through scent. They aim to break traditional boundaries and redefine modern perfumery, creating scents that become timeless, memorable for their boldness, originality, and authenticity.