J-scent

Scent is a Japanese fragrance house, founded in 2015 by perfumer Hironobu Kobayashi, inspired by everyday moments, traditions, and subtle sensory experiences unique to Japanese culture. Rather than bold statements, each scent captures a quiet story—freshly laundered cotton, steamed rice, tatami mats, or a stroll through a peaceful neighborhood. Thoughtfully composed and effortlessly wearable, J-Scent balances familiarity and surprise with refined simplicity. The result is a collection that feels intimate, nostalgic, and beautifully understated.