Heretic Parfum was built for those who do not conform to the established ideals or opinions of the masses. Their mission is to show the provocative side of naturals and the dirty side of clean. They believe that nature is incredibly sensual, so they work with raw ingredients to create dynamic fragrances that explore the unpolished version of these plants and flowers—from dirt to stem to petals, with all their organic imperfections and earthly beauty intact. 

Founded by Douglas Little, Heretic is a vibrant non-gendered functional fragrance brand blended in organic non-GMO sugarcane alcohol so you can experience the Ayurvedic benefits of the powerful plant materials. Using ancient perfumery traditions and handcrafted in small batches in their Los Angeles studio, these natural fragrances are always vegan and cruelty-free.