Pictor Parfum is an artistic British niche fragrance brand based in London. Founded by Holly Hutchinson in 2023, the brand draws inspiration from imagery and photography, exploring the parallels between these visual arts and the world of perfumery.

Pictor Parfum develops unique scents that are designed to leave a lasting impression, much like a memorable photograph. Their fragrances are crafted by high-quality perfumers and their caps are handmade, emphasizing their focus on both artistry and craftsmanship. They aim to offer a fresh perspective on perfumery, seeking to redefine the boundaries of scent creation. Their collection, featuring fragrances like "Dark Room," "Flash," and "Time Lapse," translates photographic concepts into captivating olfactive experiences.