Walking through the Chelsea Market in New York City, I came across Eleni's New York, a bakery that makes delicious cookies and cupcakes with bright, eye-catching packaging. It was colorful, cheerful and vivid and brought me right back to the moments of being a playful, fun-loving child. This fragrance is inspired by the sweet and vivid moments of our lives; the moments when memories bring a smile to our faces. Fresh fruity notes of strawberries and raspberries sprinkle down to soft watery notes of milk and rice with a background of freesia, vanilla bean and buttercream undertones.
Danielle Fleming is the founder, creative mind, and nose behind Noteology. For more than 18 years, she has been studying the relationship between mind and scent and crafting scented products. She learned her craft by studying the method of olfactive training and creation of Jean Carles, a French perfumer and founder of the Roure Perfumery School, now owned by Givaudan. She also studied Herbal Techniques at il Laboratorio dell’ Erborista, in Pitigliano, Italy and has completed certification in The Technique and Language of Perfumery from Cinquieme Sens, perfumery training school for fragrance professionals in New York City. Danielle previously worked at Firmenich, the world's largest privately held fragrance house, as a senior consumer insights analyst.