Sarah Horowitz Parfums

The Now

  • Try a sample first! 

    When Sarah Horowitz sat down at the bench to create this fragrance, her muse was finding calm amongst the chaos. Focusing on being ever-present and ‘In the Now’ her inspiration was to capture the moments after a cleansing rain or a solidarity walk in a field of grass as a cool breeze caresses your warm skin. It’s ultra fresh + clean with gorgeous tea and fig notes as it opens. With time, the white amber is crisp and complimentary, tying in a clean, oceanic musk. This uncomplicated fragrance is intended to be the canvas for anything you want to create. Layer it, wear it solo; enjoy it any place and at any time; it’s yours to discover.


    Notes include white tea, fresh cut grass, fig, neroli, white amber, oceanic musk.
  • Sarah Horowitz-Thran began her perfume career as an apprentice in a custom perfume boutique on Boston's posh Newbury Street. Today, she operates Sarah Horowitz Parfums from southern California, where she sells her perfume lines—Perfect Perfumes, What Comes From Within, and Perfumer's Palette—and creates custom scents for a long list of clients that includes celebrity devotees. Read a  Q&A with Sarah to learn more.