"As a little girl, I did not make perfumes from rose petals. That was for softies. I made magic spells and wanted to be a witch when I grew up. When I was 16 I bought a bottle of Diorella. I studied maths and sciences, practised music and French, wrote books on brands and their evil twin—counterfeiting—and online marketing, and learned to dance Argentinean tango.
For 14 years I was the head writer for Lush while the company grew from four shops—one in Poole and three in London—to 700 worldwide. I was writing 50,000 words every three months for the Lush Times, aiming to encapsulate the products' scents in their descriptions. During that time, I bought and read 200 books on essential oils and herbalism and learned the essential oils the founders gave me to educate myself.
At the end of the 14 years, I took some time off to write a novel featuring a problem-solving perfumer. In it, I described the scents that she made and I wanted to have them available for people to smell. So I set off on a quest to see if I could buy them. This turned out to be impossible - and pretty expensive - because no one was making exactly what I wanted, so I started another quest to see of I could make them instead. Of course that turned out to be even more difficult, but once I'd started, I just kept going. 4160 Tuesdays perfumes is the result."
"We were talking about the kind of night out in New York that involves cocktails, marijuana cigars, hookers, and passing out. I know what cocktails smell like. The rest? I have a good imagination."