If you're not familiar with Imaginary Authors, here's a crash course: Josh Meyer makes perfumes that manage to be both wildly creative and perfectly polished. Then he invents a backstory around each perfume, imagining that he has created it based on a book by a famous author—when, in reality, Meyer himself is the creator of the perfume, the book, and even the author. That's the concept behind Portland-based Imaginary Authors, a deliciously inventive house that is a creative mashup of olfactory, literary, and graphical arts. Yesterday Haze, the newest release from Imaginary Authors, is a creamy, gently sweet fig perfume inspired by California's dusty San Joaquin Valley and the imagined love triangle set there. "Just as sunsets are more beautiful on hazy days," our imaginary author Lenora Blumberg writes, "so, too, are the memories of yesterday." Notes include fig, iris, cream tonka, tree bark, walnut bitters, and orchard dust.
Josh Meyer is the creator and perfumer of Imaginary Authors out of Portland, Oregon. Each perfume in his line of eight gorgeous, quirky scents has an imaginary author to match. Read a Q&A with Josh or learn more at www.imaginaryauthors.com.
Yesterday Haze is Meyer's unique treatment of fig, a popular note in niche perfumery but one that's not easy to make distinctive. (We say he succeeded in a big way.)