Rooted in the belief that fragrances can be powerful catalysts for emotional and spiritual growth, Free Yourself harnesses the transformative potential of aromas and sensory experiences. This approach was deeply influenced by Dr. Martin Seligman, the founder of the discipline of positive psychology, Jeff’s academic pursuit at UPenn, reflecting a commitment to enhancing life experiences through sensory engagement.

Their fragrances are meant to offer portals to self-discovery and holistic growth. FREE YOURSELF is about nurturing the soul, fostering personal growth, and inspiring a journey of self-discovery and holistic well-being. Explore a fragrance line that channels the primal forces of nature shaping our existence: Air, Eau, Feu, and Terre.