Nina Friede speaks with Olfactif about her journey to perfumery, why and how she makes use of narrative in the creative process, and what it's like to be a perfumer in London today. (Spoiler: It's kind of awesome.)
In the 1960s, America was flooded with British pop culture. Music, fashion, movies—the UK reigned all, and we can thank the British Invasion for The Beatles, The Rolling Stones, Audrey Hepburn, James Bond, and the mini-skirt. Today, we’re witnessing another invasion—this time, in British perfumery.