Let’s take an olfactory Rorschach test. Spray your wrist, breathe in, and tell us the first word that comes to mind. If you said “beach,” you’re not alone. Perfect Coconut Milk from Sarah Horowitz Parfums has been called the perfect beach scent by many, many adoring fans. It’s an instant escape to a place that we all know. But how did this association become so universal? The real beach can smell of seaweed and fish—smells that most people don’t want to bottle up and spray on themselves.