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Ineke

Idyllwild

  • We've been anticipating, with bated breath, this new release from Ineke, and here's the headline: It was worth the wait. Idyllwild is a gorgeously layered aromatic that drops us into one of the most beautiful spots in California. It's named after Idyllwild, California, a little mountain town with the prettiest of names, and it pulls in the scents of Douglas fir and Ponderosa pine that perfume the air surrounding Idyllwild. There's also sage brush from Big Sur and cypress oil from Monterey's famous coastline followed by the scents of a smoky campfire and rhubarb tea. Once you have that clear mental image in your mind, know this: Idyllwild is every bit as magical.  Notes include cypress, rhubarb, tea, smoke, fir, sage, and sequoia. 
  • Ineke Rühland is a professional nose who creates original fragrances in her independent studio in San Francisco. Born and educated in Canada, she moved to Europe in 1988 to embark on a career in the fragrance industry. While living in France, Ineke completed her formal perfumery studies at ISIPCA, the only university-level perfumery school in the world. She honed her traditional perfumery techniques with sojourns to Grasse, the city that spawned perfumery in France. Ineke apprenticed at an esteemed fragrance house in Paris for three years before moving to San Francisco and eventually launching her alphabetical line in the summer of 2006. An enthusiastic gardener, Ineke derives inspiration from her collection of rare scented botanicals. Her passion for literature, design and the arts are reflected in every bottle. Through original photos, artwork and snippets of verse, Ineke crafts an intimate backstory for each scent.  Read an interview with Ineke  or learn more at  www.ineke.com. 
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