It’s obscure to the majority but revered by the few. It’s part of a secret language for those in the know. But how does it happen in the first place? How does something build a cult following?
Maybe it’s surprising or strange. Maybe it thumbs its nose at convention. Perhaps it says something that few others are saying—something the open-minded have been hungry to hear.
In our March 2014 collection, we give you three cult favorites. One is a classic, one has been around for a few years, and one is the new kid on the block that's already turning heads. But they all captured attention because they provide a refreshing counterpoint to trends and conventional wisdom. And if there's one thing we niche perfume fans love, it's a scent that makes no apologies for who it is.
Perfect Nectar by Sarah Horowitz Parfums is pure prettiness with no need of a complicated dark side. It is sun and sand and fruity drink in hand. It starts lively and citrusy, and its parade of notes from fruit to green tea and soft florals is like the progression from giddiness to happy contentment. Its cult following calls it "The Nectar," which we think should tell you something.
Grand Cuir from Parfums Rétro is a new release that is already developing a cult following among perfumistas in the know, and we think that's because it's not your typical leather fragrance. It is vintage but fresh, edgy but soft, and it's ideal for people who prefer a crisp, at times herbaceous leather over a warmer, heavier leather.
If there's one perfume that appears on every perfumista's must-smell list, it is Luctor et Emergo. The iconic scent from Dutch design house The People of the Labyrinths is unforgettable from the first spray, with a boozy hit of cherry, almond, and tobacco, which transforms into a smokey, soft, woodsy base sweetened with spicy vanilla.
Welcome to the cult. We think you'll like it here.