Ulrich Lang New York


  • Try a sample first! 

    Apsu is a portrait of the urban jungle: lush and green yet minimalist. It borrows inspiration from photographer Matthew Porter's image of a single palm leaf, fronds splayed symmetrically in varying hues of green. We love Apsu for the way it juxtaposes the green density of the jungle with the cool, watery clarity of a tropical rain. 


    Notes include bergamot, crunchy greens, white tea, jasmine, iris, white musk, frankincense, and amber-like woods.

  • Ulrich Lang is a former L'Oreal executive who began creating his own perfume line in 2002. Lang is a longtime lover and collector of contemporary photography, and his scents are often conceptually inspired by the art of photography. His eponymous line features five scents, and Lang is also co-founder of Elements Showcase, a marketplace for established and emerging artists in the world of beauty and fragrances design.