Hothouse Flower

  • Try a sample first! 

    Easing into the hothouse, the lush jungle of flowers teases us but it’s the gardenia that mesmerizes. At first, all you smell is the sweetness. But as time passes, the lush, creamy fronds transform into a grassy greenness. Hints of bergamot-infused tea make themselves known for a delicate finish that shines for any occasion. We think it’s perfect for spritzing just before a Sunday brunch with our besties.


    Notes include earl grey tea, green foliage, cypress, gardenia, galbanum, fig, frankincense, guaiacwood, musk, and corn silk.

  • Ineke Rühland is a professional nose who creates original fragrances in her independent studio in San Francisco. Born and educated in Canada, she moved to Europe in 1988 to embark on a career in the fragrance industry. While living in France, Ineke completed her formal perfumery studies at ISIPCA, the only university-level perfumery school in the world. She honed her traditional perfumery techniques with sojourns to Grasse, the city that spawned perfumery in France. Ineke apprenticed at an esteemed fragrance house in Paris for three years before moving to San Francisco and eventually launching her alphabetical line in the summer of 2006. An enthusiastic gardener, Ineke derives inspiration from her collection of rare scented botanicals. Her passion for literature, design and the arts are reflected in every bottle. Through original photos, artwork and snippets of verse, Ineke crafts an intimate backstory for each scent.  Read an interview with Ineke  and dive into this indie perfumer and what inspires her to make these beautiful creations.