After My Own Heart

  • Try a sample first! 

    Bergamot, raspberry, and greens create a dazzling opening. A moment later, it appears: the soft, purple sweetness of a lilac bush dancing on the air of an evening walk. Ineke Rühland’s composition gradually turns from fresh floral to warmth as its sandalwood base settles in. Her lilac is a photorealistic—and ultra-romantic—scent that proves this forgotten flower has a powerful place in perfumery.


    Notes include bergamot, raspberry, crisp green foliage, lilac, sandalwood, heliotrope, and musk.

  • Ineke Rühland is a professional nose who creates original fragrances in her independent studio in San Francisco. Born and educated in Canada, she moved to Europe in 1988 to embark on a career in the fragrance industry. While living in France, Ineke completed her formal perfumery studies at ISIPCA, the only university-level perfumery school in the world. She honed her traditional perfumery techniques with sojourns to Grasse, the city that spawned perfumery in France.


    Ineke apprenticed at an esteemed fragrance house in Paris for three years before moving to San Francisco and eventually launching her alphabetical line in the summer of 2006. An enthusiastic gardener, Ineke derives inspiration from her collection of rare scented botanicals. Her passion for literature, design and the arts are reflected in every bottle. Through original photos, artwork and snippets of verse, Ineke crafts an intimate backstory for each scent. 

    Read an interview with Ineke  or learn more at
  • The lilac bushes of Ineke's Canadian childhood represent one of her earliest scent memories. Years later, she turned her attention to lilac again —this time to capture its essence in the first scent in her innovative alphabetical line. After My Own Heart captures  the scent of fresh lilacs floating on the early evening breeze.