January 2016: What's In a Name?

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Let’s be honest: A perfume is not only a scent. It's also a name, and that name starts telling us the story that will continue once we spray the bottle and smell the scent. Sometimes the name tells us a lot about the story we're about to enjoy. Sometimes it sets the tone. Sometimes it just creates mystery—and sometime it makes us say, "wait,  what ? "
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January 2016 for Men: Into the Woods

For thousands and thousands of years, the wood of trees was necessary for human survival. We used it to build the fires that warmed us, fed us, and kept predators at bay. We used it to build the shelters that protected us from the elements. Our appreciation for the life-sustaining nature of wood—and for its scent—is practically etched into our DNA.

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