By Neela Vermeire Créations
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Inspired by a legendary ruler, this new release from Neela Vermeire Créations is a tribute to an emperor who was conquered by his own compassion at the moment his victory was assured. He converted to Buddhism and devoted the rest of his life to spreading the Buddha’s teachings, truth, justice, and compassion for all living creatures beneath the sun. His own evolution from ruthless conqueror to benevolent emperor is reflected in Ashoka’s journey from the fierce opening to a softly floral heart and the gentle embrace of its richly complex dry down. The new flacon, redesigned by the famous bottle designer Pierre Dinand, is topped with a pretty cap imprinted with the unique NVC logo, which is inspired by the Ashoka chakra but with a French twist: Those are tiny Eiffel Towers you see making the spokes of the wheel. Notes include lotus, rose, water hyacinth, fig leaf, parsley leaf, osmanthus absolute, cassie absolute (acacia farnesiana), iris, incense essence, jasmine sambac, fig milk, geranium, ylang-ylang, fir balsam absolute, myrrh, cedarwood, sandalwood, vanilla accord, ambergris, birch, Haitian vetiver, leather, styrax, and heliotrope.
Neela Vermeire was once a lawyer who was passionate about art—until she decided that passion was a better way to live. She began Perfume Paths, a series of guided tours through the exclusive perfume boutiques of Paris, to share her deep knowledge of the industry and its history. When Neela decided to launch her own line, she turned to Bertrand Duchaufour, one of the world's most sought-after noses, to create three scents that capture the rich culture and history of her native India. As creative director of Neela Vermeire Créations, Neela has received critical acclaim for the rich, chaptered stories that slowly unfold from each perfume in her line. Read a Q&A with Neela or learn more at www.neelavermeire.com.
- Ashoka is is inspired by the life of the emperor Ashoka, the last emperor of India's Mauryan dynasty. He ultimately renounced his own ruthless form of leadership and embraced a life of compassion, mercy, and benevolence.
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