It’s obscure to the majority but revered by the few. It’s part of a secret language for those in the know. But how does it happen in the first place? How does something build a cult following?

In our March 2014 collection, we give you three cult favorites. One is a classic, one has been around for a few years, and one is the new kid on the block that's already turning heads. But they all captured attention because they provide a refreshing counterpoint to trends and conventional wisdom. And if there's one thing we niche perfume fans love, it's a scent that makes no apologies for who it is.